Many things are considered essential in a butchers shop. Having the proper tools (such as our BEW butchers knives), having competent staff and, of course, high-quality meat. But as any experienced butcher knows, it’s not enough just to have good quality products - the way you present them is just as important to your success.

First impressions are always key, especially in the food retail business, and you’re almost guaranteed to have competition as a business, your meat presentation might be exactly what you need to set you apart - both inside your shop at the meat counter and the display you create in your shop window. Happily, that’s exactly where we can help here at Butchers Equipment Warehouse, with our wide range of butcher display and presentation equipment. So, let’s delve a little bit further into how best to use it, shall we?

How does meat presentation influence customers?

Clever meat presentation does two things:

  1. It tells the consumer more about the butcher shop
  2. It makes the meat look incredibly appealing to purchase

First things first. The presentation you put on display is going to be one of the first impressions a consumer has of your butcher’s shop, and they’re undoubtedly going to judge you on it - even if they don’t know it. A beautiful, well-arranged display that’s full of exquisite cuts of meat will convey the message that you’re a high-quality butcher who cares about what they do. It conveys knowledge, trustworthiness and expertise - all of which are fantastic for securing you repeat business.

Steak in butchers window

The second point is perhaps a little more obvious. Well-presented meat is instantly more appealing to buy. With fresh cuts arranged beautifully, the consumer is more likely to drool over the offerings and make a purchase. It’s that simple.

Tips for creating enticing meat displays

So if you’re thinking about perhaps revitalising some of your own displays, here are a few handy tips to get you started:

  • Always choose fresh, high-quality cuts to display in your window
  • Add garnishes, like fruit and vegetables, to create a more exciting display
  • Restock your display throughout the day to avoid empty spaces
  • Remember that consumers make impulse purchases so consider what could be an impulse purchase in your shop and arrange them appealingly near the till point

Meat presentation is one of the most vital aspects of merchandising in your shop, so it’s worth taking the time to get it right. And if you need any new or replacement tools to help you get the job done, you’re in exactly the right place. Here at Butchers Equipment Warehouse, we have a wide range of of products that can help, such as our black elegant display trays. If you could use some help from our team, give us a call on 01254 427761, and we’ll be happy to answer your questions.